Design for a better lifestyle
Design is from life, while design for a better lifestyle.
The design must be based on a real understanding of the user, the way the object will be used and the context it will be used in. The aim is not only to understand the potential end user, but also how and where it will be utilised.
At the heart of all is this is the end consumer. It is essential to understand the user’s needs, integrate them into the design process and ensure they are met with the final product. In other words, every phase of the product design process must take into consideration the person who will use it.
Whether we like it or not, our daily lives are littered with products in which design not only relates to their functionality but also the user’s experience and emotions. So design is from life, back to life.
In the case of design, a functional object that improves the life of whoever uses it.
Our design philosophy: Minimalism, Practicality, Sustainability
Minimalism And Multifunctional
Minimalism décor, with the catchcry being “take away, take away and take away more”. In other words, less is more. A few elements, but ones which are extremely functional. Clean, understated lines and practicality are the key characteristics, ensuring a sense of order and harmony.
At JIMEI, we work with natural stone, an incredible raw material which has no need of elaborate twists and frills. Our goal is simply to bring out its intrinsic and unique beauty. Design doesn’t end with minimalism. We always remember that the aim of minimalism design is to condense a number of practical aspects into as few elements as possible, making for multifunctional products.
Understated and elegant, each piece is a contemporary and stylish reinterpretation of commonplace accessories that often tend to be purely functional, maybe even banal. Comprising items ranging from trays, containers, soap dishes , bathroom accessories and so on, they represent a holistic approach to design that responds to our emotional, functional and aesthetic needs.
Eco-friendly and sustainability
At the very heart of JIMEI is the idea of finding the best possible way to use every scrap of the resources Nature provides us with. This approach means minimising waste and we focused not only on the formal use of natural stone, but also on the physical aspect by assembling pieces in a different way so that every bit becomes usable.
At JIMEI, we have long understood the importance of a sustainable approach to business and are passionately committed to the concept of circular design. We are very aware of the responsibility that comes with working with a precious natural resource such as stone, and this has spurred us on to develop products that combine elegant, minimalist design with an eco-friendly ethos.